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Tourist TaxThursday, November 5

Collier voters approve a sixth penny on the tourist tax to finish the sports complex

The Naples Today teamFrom Thursday’s edition · 1 min read · 3 sources

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If you own a vacation rental or have guests booking hotels, heads up: Collier voters approved a sixth penny on the Tuesday. The vote was 112,812 yes, or 70.2%, to 47,776 no. The rate goes from 5% to 6% on Jan. 1, 2027.

Collier voters passed the bed tax hike with 70.2% yes

Collier Supervisor of Elections results reported Nov. 4

Sixth-penny bed tax question

✓Yes112,81270.2%
No47,77629.8%

Needs a simple majority: the line at 50%

Sources: Gulfshore Business, Cowboys Wire

View as table
RaceCandidateVotesShare
Sixth-penny bed tax questionYes, won112,81270.2%
Sixth-penny bed tax questionNo47,77629.8%

Visitors pay it, not local property owners, on overnight stays of six months or less at hotels, condos, houses and mobile homes. The county expects about $9 million to $10 million a year, and much of it will finish Paradise Coast Sports Complex in East Naples.

“We have what I believe to be a real gem of a park. It's just not finished.”

Burt Saunders, Collier County commissioner
  • Already spent on the sports complex: $114 million
  • Other uses: beach renourishment, tourism promotion and infrastructure
  • Joins 12 other Florida counties at the maximum rate

A $300 hotel room's bed tax goes from $15 to $18

NowMeasureFrom Jan. 1, 2027
5%Bed tax rate6%
$15Tax on a $300 room$18

Sources: Gulfshore Business, WINK News, Cowboys Wire

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